Every college student at some point reaches a stage where they think that they’re wasting their time doing something that will never help in life. I assume the average Indian student thinks that every other day, because I know I do. An assignment that instilled that feeling in me was in Public Relations, where we … Continue reading #HerStory
The Fashion Communication Department in NIFT is pretty lax. We went from borrowing staplers from the department to cutlery for lunches in class to getting a decent leeway on our submission dates. And all this and more was possible largely (I could even go as far as to say ‘only’) because of this one cog … Continue reading The go-to guy
A whole year ago, we had a subject called Fashion Basics – II (which was vastly different from Fashion Basics I). We had our tasks cut out for the semester; there were exactly three things we had to achieve. First was to understand how Fashion Forecasting works by doing a research project on Trend Analysis. … Continue reading On the Ramp and in your Wardrobe
Less is more is quite a perplexing topic to write about. On one hand, you would want to explore all possibilities and put them on paper to demonstrate that less is more but on the other hand, the more you exemplify, you run a higher risk of losing relevance and the viewer getting disinterested. Hitting … Continue reading Less is More
Photography isn’t my calling. It didn’t take me more than half a semester to realize that this core subject spread over four semesters was going to be something I just had to power through. This means that every time we get a brief for a photography assignment, my instinct is to sigh, roll my eyes, … Continue reading Movies, Models, and Messy Schedules
I’ve always liked books. But none as much as this one. One of the most interesting assignments of the last semester was to make a Coffee Table Book for a traditional Indian craft. The choice of craft was left to us so we picked the exquisite craft of Bidri from Bidar, Karnataka. The project was … Continue reading The Coffee Table Book
I’m what people call a “boring” person. I like being meticulous, my kind of fetish is a hyper-organized folder of folders of files (with capitalized file names), and my choice of pastime includes making and colour-coding lists. All this duteousness may indicate that I derive a great amount of joy from working hard and not … Continue reading Coffee, and the Curse of the Hardworking
Fashion Communication’s semester 5 brought in the subject Craft Publication. The task was to pick a craft, learn everything that there is to know about it, and make a coffee-table book on the craft as the end-term deliverable. The fact that the brief can be explained in 3 simple phrases is no indication of the … Continue reading Not in a Day’s Work
Saturation: It is that phase after 2 a.m. where everyone laughs at the drop of a hat – like literally, if a hat fell, everyone in the room would start laughing. NIFT equips you with a number of tools which are extremely useful in sticky situations. One of them is to overcome the saturation you … Continue reading Pre-Submission Syndrome
During our Orientation Programme in 2014, we were given a tour of the entire campus. At the time, everything about the place seemed fascinating. But one aspect in particular struck me like no other – the Fashion Communication department’s Photography Studio. When I walked in for the first time, I felt like everything got too … Continue reading Studio-Bound
Nocturnal Narratives 